The craft fair I’ve been talking about lately was on Thursday. This was my first craft fair, and my first experience to try to sell any of my sewing in a retail setting.
Let’s just say that by any standard, it was a failure.
I was there four hours. I did not sell a single item. Granted, it was my first craft fair, but I did a lot of research. Let’s break this down into things I did right and things that went poorly.
- Signage- I used a good amount of signage. I made all prices clear.
- Pricing- I think I had fair pricing and good pricing on most items, although I think I priced my quilts too low, because several people commented on that.
- Preparation- I had plenty of change, I ordered a Square (which I highly recommend- super cool and allows you to take credit cards), I had my display prepared and ready.
- Unique items- There was one item that people always stopped and talked to me about- mug rugs. The Oklahoma mug rugs- although none sold- were very attention grabbing. I also had another one (I don’t have a pic, oddly) that was quilted like a piece of notebook paper and had embroidered in script- “You are my sunshine”. People loved that! Standing out is good.
Here were the blog posts I found most helpful.
How much cash do I need for a craft show?
Your First Craft Show: Selling at Craft Shows Made Easy
Here are some things that were problematic for me
- Introvert! I am not a chatter. There is a reason I work in web marketing. Since I was there alone, there was no one to talk to, so I think customers felt a little odd if they browsed while I sat there 2 feet away. I tried reading my kindle to alleviate some of that tension, but I think it made me seem aloof. Next time (?) I will take some embroidery or something to work on, so it seems like I am engaged with my craft, but not staring down anyone who comes up. I also can’t do a sales pitch for my own stuff. Too introverted.
- Height- My booth needed more height. That is one thing I knew intellectually, but just didn’t get done in time for this show. I need a better way to display table wares. Maybe a 2nd rack like I used for my aprons.
- Specialize (?) if i were to to another craft show, I might do something like a booth that was just kitchen goods (aprons, pot holders, etc). Maybe just a booth of mug rugs and gifts like that. I think it’d be better from a marketing perspective.
So there ya go. I cried a river of tears after the show on Thursday, but now I’m feeling better. You live and learn. I’m glad I tried. I don’t know when I’ll feel like doing another craft show, but I think online sales may be the way to go for me.